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One concept that has become the subject of regular conversation in the field of brand marketing is the Design Sprint, especially after the release of “Sprint” by Jake Knapp. As the book grew to top the New York Times Best Seller list charts, many agencies began to change how they build brands.

What is it and how does it work?

The design sprint is a concept that came out of the venture capital arm of a company called Alphabet Inc. It is a five-day process used to kick off digital projects, such as digital marketing campaigns and social media campaigns, to build brand identity.

Generally, the process is as follows:


Your product or service is the core of your business. However, you can never achieve significant growth and success without creating a brand and investing in advertising.

Companies fail to promote their offerings successfully for two main reasons: either they do not recognize the importance of branding and advertising, or…


Today, we commemorate the birth of a technology leader; 22 years ago, the foundation for what we know today as one of the essential parts of our communication, research, and work initiated its journey to success.

We are happy to announce how proud we are to accomplish a milestone for…


Branding your company goes beyond just a memorable logo. It’s more than aesthetics and color choice. Proper branding should be able to create strong public perception of your company, service, reputation, logo, and marketing.

Internally, it motivates and gives direction to your employees, easing customer acquisition. A brand is essentially…


Companies grow and mature, just like people do. With growth comes change, and we’re embracing it — with a fresh and improved look.

We are not afraid to say we continue to learn and acquire information and data on how to better help our clientele. …

Grapheec

Creative Agency — Specialized in Technology & Global brands.

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