One concept that has become the subject of regular conversation in the field of brand marketing is the Design Sprint, especially after the release of “Sprint” by Jake Knapp. As the book grew to top the New York Times Best Seller list charts, many agencies began to change how they build brands.
What is it and how does it work?
The design sprint is a concept that came out of the venture capital arm of a company called Alphabet Inc. It is a five-day process used to kick off digital projects, such as digital marketing campaigns and social media campaigns, to build brand identity.
Generally, the process is as follows:
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