One concept that has become the subject of regular conversation in the field of brand marketing is the Design Sprint, especially after the release of “Sprint” by Jake Knapp. As the book grew to top the New York Times Best Seller list charts, many agencies began to change how they build brands.
What is it and how does it work?
The design sprint is a concept that came out of the venture capital arm of a company called Alphabet Inc. It is a five-day process used to kick off digital projects, such as digital marketing campaigns and social media campaigns, to build brand identity.
Generally, the process is as follows:
- Monday: The sprint’s ultimate goal is identified, and the challenge is mapped out for the week. Possible objectives include reducing bounce rate, increasing conversions, and building a brand, among others.
- Tuesday: A variety of solutions are explored by looking at sources of inspiration and outlining various strategies that can be…
Your product or service is the core of your business. However, you can never achieve significant growth and success without creating a brand and investing in advertising.
Companies fail to promote their offerings successfully for two main reasons: either they do not recognize the importance of branding and advertising, or that they do-but they do not have the resources in-house to accomplish this task.
If you can relate to the latter, here’s good news for you: you don’t need to do it in-house. You don’t need to do it all on your own. …
Today, we commemorate the birth of a technology leader; 22 years ago, the foundation for what we know today as one of the essential parts of our communication, research, and work initiated its journey to success.
We are happy to announce how proud we are to accomplish a milestone for the Grapheec team which helps emphasize our union with Google. We have officially partnered up as collaborators to bring new services and solutions to everyone.
Grapheec is excited about this new phase as a Google Cloud Partner. We will begin rolling out in late November a limited-time discounted price for…
Branding your company goes beyond just a memorable logo. It’s more than aesthetics and color choice. Proper branding should be able to create strong public perception of your company, service, reputation, logo, and marketing.
Internally, it motivates and gives direction to your employees, easing customer acquisition. A brand is essentially a reflection of every little detail about your company, and when these details work in harmony, you set your business up for success.
Without a doubt, your brand is your company’s most valuable asset. It’s only logical to invest much time, effort, and money into building it. …
Companies grow and mature, just like people do. With growth comes change, and we’re embracing it — with a fresh and improved look.
We are not afraid to say we continue to learn and acquire information and data on how to better help our clientele. We believe this process should be exposed in milestones, presenting both a strategic and visual change to our mission.
Grapheec
Creative Agency — Specialized in Technology & Global brands.
